Landscape Digital Show

Episode 41 of Landscape Digital Show reveals how creating content people trust depends on the authority of the source and its relevance. “What kind of content should I create?” This is a common question that has an easy answer. Create content that people trust. Google defines this as: 1. Content that is relevant to your target audience. 2. Content that enhances your authority Relevance and authority are what Google uses to determine the content that will see the light of day. Obviously, there are hundreds of secondary factors involved, but what Google presents for search queries is what is most relevant, and that is greatly influenced by the perceived authority of its source. To be more accurate, Google has consistently stated that its primary objective as a search engine is to deliver the most relevant information as quickly as possible for every search query. To do that, they rely heavily on authority because that earned credibility assures Google the information is likely the most trustworthy Authority T