Landscape Digital Show

Episode 40 of Landscape Digital Show reveals 3 small business PR tips for reaching a larger audience with media publicity. How many buyers can your business help that are not aware of its existence? Probably hundreds, if not thousands. This is the opportunity of media publicity. As you know, marketing is a process of getting buyers to know, like and trust you and your business. So, the first step is helping them get to know you. One way to reach these potential buyers is by getting other media companies to help you tell your story. And let s be clear about one thing. You are a media company too, and thinking and acting like one will enhance your media. The truth is we all create media and need to think about owning the fact that the most important media we have is what we create, because if we do that right we own it too. This is your website, your blog, email newsletter, and your hosted podcast or video series if you are doing that too. The challenge is driving traffic to your owned media properties from