Landscape Digital Show

Episode 39 of Landscape Digital Show reveals how to overcome obstacles and plan for new and greater results with a marketing refresh.  One of the challenges with marketing is the uncertainty about whether or not your actions will produce results. That doubt kills your ability to come up with new ideas. And it crushes your will to enthusiastically do the work that needs to be done to move your business forward. Fortunately, there is a solution. It’s one that I experienced firsthand when I created the plan for Landscape Digital Institute. You simply have to rewrite reality. Your current reality is where you are at right now. This is your baseline. So, the first thing you need to do is write out the current marketing reality for your business. Be honest about what’s working and what isn’t. This works best if you literally write with a pen to get physically and emotionally engaged with it. Then set that aside and hand write your new reality, what you envision for the future. Here’s why this exercise is so valua