Landscape Digital Show

Episode 38 of Landscape Digital Show reveals how to enhance the website conversion rate of your website with targeted calls to action. If you were asked what you want your website to accomplish would you be able to quickly give a definitive answer? Most likely your response would be to show off your best work or describe your company and it’s capabilities. Those are both a good start, but there is something vitally important that s missing and that’s a specific call to action that engages your process. I would imagine you want to sell more work. For that to happen your website visitors need to know what you want them to do next. You have to be very clear about what that action is to increase the website conversion rate. Have you ever gone to your inbox to retrieve an email, been distracted by new ones, answered a few and then after a while realized that this is not why you opened your inbox? This happens to all of us. In fact, you may not even remember what you were originally looking for in that inbox. The