Landscape Digital Show

Episode 37 of Landscape Digital Show reveals how integrated marketing systems using stories create predictable science backed results. Have you been noticing the phrase science-backed in the media lately? I know I have, and I like it because it gets your attention. We all want to cut through the clutter and find what works and that s often going to be what s backed by science. I have a science background myself, so naturally, I look for that foundation before buying into an idea. For example, in the early nineties, I started getting curious about meditation. It was discovering the science behind how it works that got me to try it, consistently practice it, and ultimately become certified to teach it. What does science have to do with your marketing? Let s talk about that. If you are familiar with the scientific method you know that it is causal. It goes something like this. If you do this in this way and I do this then together we should get this result. That’s how it should work in a perfect world But we d