Landscape Digital Show

Episode 36 of Landscape Digital Show reveals 3 essential email marketing practices for converting attention into profitable outcomes. Email is my favorite marketing channel, and I’m certainly not alone in that. But it hasn’t always been this way. I used to dread my weekly email newsletters because it was time-consuming to create them, partly because I was not sure my topic ideas were the right ones. The right email topics are the ones that lead to productive changes. Those challenges exist with any marketing channel, but email is the one that gives you the most control for managing them. You can (and should) try different strategies and tactics and learn from them. That’s what I did and it s how I discovered these 3 vital email marketing conversion practices. #1 – Listen to Your Audience Your email newsletter appearance is vitally important because it’s a presentation. And while most people will tell you to be yourself when you get on stage, the truth is you are playing a role. You re performing. If you get