Landscape Digital Show

Episode 33 of Landscape Digital Show reveals an introduction to the integrated customer experience, what it should be and why it is important. In this episode, we discuss why your business needs to carefully design the customer experience to be certain that what happens at every single touchpoint is everything it can be, from the moment they first encounter your business, and long after. Regardless of whether people buy, their experience with your business should be guided for as long as it takes for them to either choose to buy or move on to a relationship with another company. As we ve previously discussed in Episode 32, email should definitely be part of this, because as long as someone agrees to accept communications from you there is an opportunity to earn their trust. It’s One Fluid Process If you cannot deliver an exceptional customer experience live, how can you expect to do it digitally? In live situations, you can read people’s expressions and body language and make adjustments. That’s not possibl