Landscape Digital Show

Episode 32 of Landscape Digital Show reveals how to use email marketing to create anticipation that grows an audience and ultimately sells more services.The most reliable digital practices for generating leads and converting them to sales today are: Paid social media advertising Email marketing We discussed Facebook advertising in detail in the previous episode. But what are your top social media advertising objectives? One of them should be growing your email list because unlike social media, it is a digital marketing asset that you control. Let’s talk about that, specifically, how your email newsletters can ultimately sell more services. Getting Email Newsletters Opened and Read The trick is delivering news that people want to read. Show your audience that you care about them and understand their fears, needs, and wants. Do you think they lie awake at night worrying about their lawn? Doubtful But I’ll bet they do worry about something that you can help them with, like maybe having their outdoor environm