Landscape Digital Show

Episode 31 of Landscape Digital Show reveals how to use advanced Facebook advertising tactics to find and reach your ideal buyers. In episode 29 we discussed why it is becoming increasingly difficult to attract the attention of of ideal buyers. If you are not using social media advertising to reach that audience, it’s time to make this a regular practice. You can advertise on LinkedIn and Twitter to extend your reach, but for really targeting your ideal buyers, the platform of choice is without question Facebook. Facebook is the one platform where most people regularly hang out. To be clear, I’m talking about people, not businesses. And it doesn’t matter if your business is commercial or residential, a person, not a company, is making the buying decision. And it doesn’t matter if you are Facebook friends with your customers or potential buyers, or even if you want to be. You can still target them if they have a Facebook account 5 Facebook Audiences to Target Here are the 5 types of audiences you can create