Landscape Digital Show

Episode 29 of Landscape Digital Show reveals why strategic content repurposing is an essential marketing practice and 5 tips for doing it right. You are going to be hearing a lot about content repurposing for one reason. It is so much tougher to reach your audience today. Unlike the early days, blogs are no longer the destinations that they used to be. Instead, we are all consuming content on channels like Facebook and LinkedIn. The challenge with getting noticed on platforms like Facebook and LinkedIn is that that they have become pay to play. This was to be expected because there are a lot of people and companies competing for attention, and many of them are prepared to pay for it. The point is that in addition to getting smarter about social media advertising, you need to use every tactic available to ensure you reach your targeted audience, If you want to drive traffic to your owned platforms, and I hope you do, then you have to go out and get the attention of that rented audience and steal it. Bring it