Landscape Digital Show

Episode 28 of Landscape Digital Show reveals how to create a content mission statement that gives the content marketing editorial calendar purpose. Before creating any content you should ideally create your content marketing mission statement and editorial calendar. But since most of us have been doing this for a while, the first step is to conduct a content audit to inventory your content and learn how to make it better. That s what we did in Episode 27. Now, let s go deeper into creating the content marketing mission statement that gives the editorial calendar guidance and purpose. First, for those unfamiliar with the term, let s define content marketing. Here’s a short and memorable definition: Traditional marketing and advertising are telling the world you are a rock star. Content marketing is showing the world that you are one. And here’s the official definition from the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, rele