Landscape Digital Show

Episode 27 of Landscape Digital Show reveals how to perform a content audit to organize and optimize content for achieving content marketing objectives. The foundation of marketing in this digital economy is content. I cannot imagine any marketer or business owner disagreeing with that because most understand one of the top marketing challenges is creating exceptional content that accomplishes specific business objectives. Nobody hits it out of the park every time, so we all have to assess our content. This helps us get more mileage out of what s working, and it gives us a chance to fix what may only need a few minor tweaks. When you complete you content audit you will have a new appreciation for the content that got you here. And you will be better equipped for telling your brand story moving forward. Regardless of whether your content is images, videos, text, or whatever, you need to have it organized so that you can locate and use it appropriately, update, optimize, and otherwise improve it over time. Co