Landscape Digital Show

Episode 25 of  Landscape Digital Show reveals how to design a marketing workflow system to get started with or reinvent your digital marketing. Last week we published an article entitled Marketing Systems: 3 Steps to Production Efficiency. This episode is going to build on that. Workflow is the steps that must be taken to achieve desired results. And those steps must be written out to achieve productivity gains. There just no way around it. The payoff is that experience and discipline lead to refinements in the workflow systems. New combinations are discovered, some activities are eliminated, and others are reorganized for greater efficiency. So, let s start with a simple model to get you started, or to reinvent your current marketing. Here it is: 1. Your difference:  This is your value proposition. It s why people should care. 2. Your audience:  These are the people with the problems for which your value is the solution. 3. Your message:  This is your marketing. What is the message that will engage their a