Landscape Digital Show

Episode 22 of Landscape Digital Show reveals the simple 2 part framework for writing compelling headlines that get the attention of your audience.  After literally thousands of blog posts, hundreds of podcasts, and who knows how many social media posts, I can honestly say that writing compelling headlines is getting easier. But it s never easy. If you write a lot of headlines and study your analytics you will learn what gets the attention of your audience. It gets easier with experience. In my opinion, you there are only two types of headlines. You may disagree, but go with me on this and you ll have a simple framework for creating more headlines that work. The Two Headline Types #1.  A promise to solve a problem Headlines that educate and inform promise to solve a problem. That may not be what they call it, but that s what it is. This may be keeping up with the neighbors, impressing a date, getting out of trouble, or satisfying a desire. These are the problems that companies exist to solve. Educational hea