Landscape Digital Show

Episode 21 of Landscape Digital Show reveals how to avoid or fix the 5 most common website marketing mistakes.  These are considered to be rookie website marketing mistakes because, for the most part, they are easy to avoid and fix. #1. Spelling and Grammar Mistakes In addition to fixing these spelling and grammar mistakes, make it a habit to review your website pages on a regular basis with the intent of improving them. Eliminate unnecessary words Rephrase sentences for clarity Reorder paragraphs to give your message greater impact. #2. Content Category Confusion Whether you are blogging (and I hope you are) or creating pages for specific services, you should carefully choose the categories your website content addresses. Why? Well, because these categories are the big problem areas your business promises to know how to fix for its customers. So, don t give them hundreds, or even dozens. And put on your SEO hat when you create them. #3. No Apparent Service Specialization This is probably the top mistake I