Landscape Digital Show

Episode 20 of Landscape Digital Show reveals how to personalize your email marketing messaging with segmentation and automation. Our recent landscape industry digital marketing survey results indicate a high-level of interest in email marketing. And the data suggests why. Less than 16% of landscape companies have segmented email lists. Only 6% of landscape companies are using marketing automation. Let’s forget about email for a minute and start at the beginning with the customer list. That asset is the lifeblood of your business and always has been, long before email. You should treat it like gold in every way. Make sure the data is backed up. Do not abuse your list by sending excessive marketing messages. And if you are using email, be sure you are regularly verifying the accuracy for each and every customer. If you have more than one list you are using segmentation. It’s usually segmented between customers and non-customers, better known as leads. Now, let’s say some of those leads take an action to eng