Landscape Digital Show

Episode 14 of Landscape Digital Show reveals how to use the LinkedIn publishing platform to build influence and grow your network. Probably the greatest value of the LinkedIn publishing platform is its ability to tell your story. Unlike status updates, articles on the LinkedIn publishing platform become a permanent part of your personal profile and are prominently displayed at the top of it for all to see. If you are a blogger you can repurpose that content on the LinkedIn publishing platform to extend its reach. As long as it is first published on your blog there is no risk with Google because it recognizes you are the author of that original content. LinkedIn Publishing Best Practices Long-form, in-depth and relevant content that is 900-1500 words is recommended by LinkedIn. Create an interesting headline with a question or numbered tips or steps that suggest the value of your informative content. Follow appropriate LinkedIn Pulse Channels to learn what type of content is most desired by your audience. C