Landscape Digital Show

Episode 12 of Landscape Digital Show reveals how customer experience marketing differentiates your business by offering buyers a reliable path for achieving desired outcomes. If you really want to differentiate your business you have to change what people see, think, and feel about it. And that means you have to change what they do when they interact with it. How a prospective buyer interacts with your business online has to be carefully orchestrated or they move along until they find what they are looking for (or think they are looking for). But this has always been true. In this episode, you will discover an example of how this worked for a residential, design-build landscaping business in the days before the Internet   and how you can adapt that understanding to the predominantly digital customer experiences that are common today. Show Notes Listen to Episode 7 of Landscape Digital Show for a deeper dive on empathy mapping. Thank you for listening and subscribing! We’ll greatly appreciate it if you head