Landscape Digital Show

Episode 9 of Landscape Digital Show reveals how buyer personas help marketers to clearly understand their customers and create customer-facing marketing that speaks to them. Buyer personas are invaluable for helping marketers discover the most compelling reasons buyers decide to invest in their solutions. According to the Buyer Persona Institute, “Many buyers give up because nobody is really helping them.” Instead of being product or service focused, marketers are using buyer personas to address their customers’ unique pain points. The Five Rings of Buying Insight for creating buyer personas Priority Initiatives – Determine the most compelling reasons buyers invest in your solutions and develop strategies to trigger these actions. Success Factors – Get clarity on the specific outcomes your customers expect to achieve from your products and services. Perceived Barriers – Use your marketing to remove common barriers to buying by pulling back the curtain to reveal what customers need to know. Buyers Journey –