Landscape Digital Show

Episode 2 of Landscape Digital Show reveals the distinction between content marketing and inbound marketing. One of the reasons inbound and content marketing are often considered the same as they both use similar tactics at the visible lead attractions stage. What happens after that often sets the two apart. If you doubt this, simply subscribe to any site that offers an e-book or free report. You are added to at least one email marketing list and soon your inbox fills with emails designed to convert your interest into a sale as quickly as possible. That’s inbound marketing. In contrast, content marketing seeks to add value to every stage of the buyer’s journey, with the best content marketers understanding the nature and duration of that experience is buyer dependent. Thus, some leads will convert quickly while others may need nurturing for weeks, months or years. That’s what content marketing does so well. If attracting leads is important to your green industry business, both inbound and content marketing