Mumbrellacast
Sue Squillace joins Attivo; Dan Monheit yeehaws in from SXSW; plus Brent Smart and Mark Green on using creativity to drive growth
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:46:21
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Sinopsis
On this week's Mumbrellacast, Attivo seeks to expand its media capabilities with the appointment of former Dentsu Media boss, Sue Squillace (4:36). Then, Hardhat's Dan Monheit calls into the podcast to give us a taste of all the insights and memories he'll be taking home from this year's SXSW (11:09). All this before a chat with Telstra CMO, Brent Smart, and Accenture Song President and CEO of The Monkeys, Mark Green, who divulge the telecom brand's creativity-led growth strategy and the launch of its second major campaign in as many months (21:38) .