Drivetime Marketing Podcast

To successfully engage with customers, we must prioritize connections over conversions. This doesn't mean that direct mail - which casinos rely on so much - is less critical. We can all agree; reinvestment makes our efforts successful, but I have often wondered if we were missing opportunities in this tool to create a long-term connection that can overrule the number on the coupon or the restrictions we impose on offers and rewards. How can we scale the essence of player development where we have direct and meaningful connections with all of our guests rather than only our top players?