#asktheceo Podcast

One of the topics on everyone’s minds is sustainability. There are many public initiatives focused on it, and it’s gained a lot of popularity over the past several years. With that in mind, I had the pleasure of speaking with Gina Kirby, Senior Sustainability Specialist for the Americas at Microsoft, to better understand the challenges enterprises face with their sustainability initiatives, as well as Microsoft's approach to addressing sustainability. The key takeaways of the conversation are as follows: Challenges of Sustainability in Enterprises: Enterprises face several challenges when implementing sustainability initiatives, including aligning their goals with their values, effectively gathering and reporting on data, and establishing clear baselines from which they can measure progress. The Importance of Data in Achieving Sustainability Goals: Data plays a crucial role in helping businesses to attain their sustainability goals. It is important for companies to understand their starting point and the w