The Successful Fashion Designer

Rochelle Behrens launched her label, The Shirt, almost seven years ago after she saw a gap(e) in the market for properly fitting and fashionable button down shirts. The problem she wanted to solve? It's called "the gape", and some of us know it all too well. After years of working in politics in Washington, DC, Rochelle became frustrated and felt unprofessional in the ill-fitting shirts available in the retail market. So, she ditched her career in politics to pursue a more fashionable one of her own. Not only did she launch a succesful label, she was able to patent the technology. And if you know anything about patents and copyrighting fashion, you know this is no easy task. I'm absolutely thrilled and honored introduce you to her. In part one of this two part interview, she generously shares her insights on breaking into this competitive industry, the challenges of selling online, and the keys to her success. In a competitive and brutal industry like fashion, you know that designers can be very tight lipped