Mumbrellacast
How Qantas can save its brand; why Upfronts are so important; does adland have a feedback problem?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:33:50
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Sinopsis
6 September 2023 Qantas has been engulfed by a PR nightmare. We look at what the new CEO has to do to restore public trust in the airline. Also today: It’s Upfront season - and in a tough advertising market, these events take on even greater significance And does the advertising industry have a problem with feedback? Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
