Inside Sponsorship

Recently, there’s been a fair few people who have gotten in touch o let me know that they’ve enjoyed an episode from the past. So, we thought it would be a good idea to round the year out by re-running three of our most popular episodes. In a world where traditional reach and attention are diminishing, brands are looking for cut-through and engagement to drive relevance and ultimately accelerate their growth. Through sponsorship, rights holders help brands access an audience they would otherwise find it hard to access or would not be able to access as cost-effectively. However, we all know that being a sponsor and simply logo slapping is no longer enough; it hasn’t been for a while. That is why creative in sponsorship is one area where brands can really activate their sponsorships to achieve cut-through & engagement to drive relevance & growth. What is, however, the process of creative in sponsorship? What part can it play in activation? How can brands and rights holders bring it to life? What are the