Pragmaticlive

"I often say to executive leaders that a launch may very well be the biggest cross-functional initiative your company participates in, with the exception of an acquisition." - Dave Daniels, founder of BrainKraft   In this episode of the Pragmatic Product Chat Series, we are joined by Dave Daniels, a mastermind in product launches and the founder of BrainKraft. Dave shares his invaluable insights on crafting effective launch strategies and building organizational alignment for consistent market success.   Key Insights: Focus on Outcomes, Not Outputs: Learn why focusing on outcomes, rather than mere outputs, is crucial for a successful product launch. The Blueprint for Success: Discover Dave’s expertise in establishing clear objectives and fostering collaboration for effective product launches. Building Launch Expertise: Understand how BrainKraft equips organizations with structured approaches and governance for repeated launch success. Role of PMO: Dive into the critical role of the Program Management Office i