Pragmaticlive

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA  Learn more about us: https://www.pragmaticinstitute.com/  Start your Product Marketer certification here "Journalists are story builders, and you have to always be aware that what you're releasing has to fit the narrative of the story." – Mickie Kennedy In this episode of Product Chats, Mickie Kennedy joins us to discuss how to craft compelling press releases by understanding the needs of journalists, focusing on storytelling, and considering newsworthy elements. He emphasizes the importance of including standout quotes, presenting data and numbers effectively, and using the human-interest angle. Key Takeaways: ·     Product marketers and managers should focus on the narrative they're presenting with their press release, ensuring it aligns with the journalist's audience's interests. ·     Including elements such as case studies, testimonials, and relevant data in press releases can make them more appealing and informative. ·     Sharing m