Media Voices Podcast

In the second episode of this two-part series from Mx3 AI, a new pop-up conference we collaborated on with Media Makers Meet, we look at why, how and when publishers are integrating AI into their newsrooms. AI is not a pie-in-the-sky dream for media companies: it hasn’t been for years. For close to a decade questions about whether AI will replace or empower journalists have been raised at conferences and in newsrooms. Over the past few years the conversation has changed. It is now no longer a question of ‘if’ AI will be integrated throughout the newsroom, but ‘when’. In December, Media Voices collaborated with Media Makers Meet on their Mx3 AI conference in London. The speakers – drawn from across the media industry from recruitment to newsroom – confirmed that AI is already suffusing the industry. But where they offered invaluable insight was around ensuring it is used effectively and with consideration for the business goals and employees of publishers. As the official report from the event notes: “A key th