Freewheelin' Veterinary Business Q&a Podcast

Episode DescriptionOn this episode of the ‘So You're a Vet… Now What?’ podcast, host Dr. Moriah McCauley interviews Eric Garcia, founder of Simply Done Tech Solutions. Eric, a former IT administrator turned digital marketing expert, discusses the importance of understanding the differences between cat and dog pet parents for effective client communication. Cat owners and dog owners have distinct preferences when it comes to marketing and communication strategies in the veterinary field. In a podcast episode, it was highlighted that cat owners are often introverts who respond well to education, while dog owners tend to prefer promotion-driven claims.Cat Owners:Cat owners are considered thinkers who value education and information.Studies have shown that cat owners tend to have a higher level of education compared to dog owners.Cat owners respond well to preventive-based claims and marketing, focusing on the importance of preventive care to prevent disease.They appreciate detailed information and explanati