The Create Your Own Life Show

About This Episode:Almost 3 years ago I made a mistake. It turned out to be an expensive one. When we transitioned from our previous company name in mid-2017, to Command Your Brand, I did something I usually don't recommend to others... I surveyed the name, I fell in love with it, but I didn't search Go Daddy first. It turns out Command Your Brand dot com was a premium domain, meaning someone owned it for several thousand dollars. I figured I'd attempt to negotiate and maybe we could work something out. So, I reached out to the owner and after some delay, he removed the domain from Go Daddy and told me the following: "After looking into you, I've determined this website has a high value to you." The new price was 10X the previous one, I decided against it. Fast forward a few years down the road to the present day, I decided it was time, we're growing the fastest ever before. Hitting highest-evers the since October of last year... We reached out to a domain broker for help and able to get it a a quarter of the