Mumbrellacast

‘We have the most extreme radio industry in the world’: The radio wars are officially back on

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Sinopsis

1 May 2024 Kyle & Jackie O’s entrance into the Melbourne market has shaken the Australian industry up. Is radio now bigger then ever? Also on this episode: We talk to SCA chief content officer, Dave Cameron Bonza, Qantas and more prove “effective immediately” is more prominent then ever for Australian brands Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.