The Gently Mad: Life, Business & Entrepreneurship Without The Bs

What an honor it was to talk to Seth Godin. I almost decided to title this episode The One Where Seth Godin Kicks Me in the Ass, because that’s kind of what happened.  I kept talking about one thing and Seth kept trying to bring me around to another thing. I’d like to think in the time since we recorded this conversation, I’ve taken put some of Seth’s advice into practice. Regardless, I had a tremendously fun time talking to one of my heroes. Seth is an amazingly smart and kind man and oozes wisdom. A self-described starter of projects, Seth is the author of 18 bestselling books and I was was truly delighted to speak with him about life, business, meaning and how all of that intersects. Here are some of my favorite bits from the show: On Marketing and Shortcuts “A marketer’s job is to tell a story that resonates with us.” “All the people who talk about market and study up on the short-cuts are never heard from five years later.” “You do not find anybody who has built a career or a life that they’re pr