The Gently Mad: Life, Business & Entrepreneurship Without The Bs

Justin is a product-maker, interview and host of his own podcast, Product People (url) and one of the best thinkers about what makes products work and how to get inside the minds of your audience. We talked about one of my favorite topics, Seinfeld, and how comedy relates to our work as content producers. We also dove into, music, film, Steve Jobs and whether genius is innate or if it can be learned. Here are some of my favorite bits from the show: The Secret to Being a Great Writer “I don’t think people really like my writing, but they just like the idea of what I right about.” “I think that’s what I’m actually good at, is kind of identifying something deep inside people’s guts that they’ve felt, but never been able to verbalize.” One Product Making and Psychology “Time and attention is a form of currency and if you can figure out how to get people to spend their time and attention on something that you’ve created, there is a transaction that goes on there.” “One of the problems I see people having