Economics In Ten

One of the fundamental principles of orthodox economics the idea that all economic agents "maximise" - consumers aim to maximise utility (econ speak for happiness) and producers profit. Nobel Prize winning economist Herbert Simon challenged this assumption and in doing so coined a new verb, ‘to satisfice’ to show how consumers and producers in the ‘real world’ behave somewhat differently. This is the first episode of Season 8 of our award winning podcast, with the theme of the season being "the economists' economist'. In this episode, your friendly neighbourhood economists, Pete and Gav, enter the world of Ha-Joon Chang’s favourite economist - Herbert Simon. In the course of our journey of discovery we will meet a robot named after Herb, suggest the perfect past-time for long train journeys and discover Simon's surprising and unusual sartorial choices. As always there is a challenging quiz and lashings of bonhomie. Technical support comes from our muse Nic. PS You may hear backgr