Mumbrellacast

Film PR disasters, streaming vs cinema and do creatives need to bring the fight to AI?

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Sinopsis

21 August 2024 This month has seen one of the biggest film PR disasters in recent memory, while the argument of streaming vs cinema continues. Meanwhile, a new report highlights why the media and marketing industry needs to bring the fight to AI. Also on this episode: We talk to Thinkerbell’s Adam Ferrier ahead of next month’s MSIX Join Neil Griffiths and Adam Lang for a look at everything under Australia’s media and marketing umbrella.