Boss-it

Season 2 - Episode 39: "Becoming Top of Mind and Tip of Tongue" with Joseph Wilkins

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Sinopsis

Mark Edwards talks to Salt Lake City-based Joseph Wilkins of FunnySalesVideos.com, about how his company uses humorous videos to connect with audiences and drive massive sales. Background..In 2000, Joseph Wilkins founded ProCreative Studios, which produced infomercials for television & marketing videos for clients, including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot.As viewing habits shifted away from television, Joseph launched FunnySalesVideos.com where, after several evolutions, he now creates attention-grabbing "viral style" sales videos that get millions of views, converting cold traffic into sales.With 20 years' experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral."Switch to Humorous Video Proved a Huge SuccessMaking the switch to video was hugely successful - Joseph explains that the biggest video success they’d