Boss-it

James White on the Unique Challenges to Success in the Software Sector You’ve heard it before… the software sector is becoming more competitive by the day … and you need to adapt or die! I think most of us understand this. But it can be hard to figure out exactly HOW we should adapt. And the contradictory advice out there doesn’t help. This is of course a big topic, and it’s one we’re going to cover in more detail in future episodes. But today, I wanted to at least kick-start that discussion in a dramatic way. My guest is James White, the UK’s leading prospect conversion expert and sales mentor, and the co-author of the book Sales Genius 1: 20 top sales professionals share their sales secrets. Our conversation may not answer all your questions. But I hope it gets you thinking in the right direction - and that it sets the stage for additional episodes on this important topic. Also, James has kindly offered to give away 5 FREE COPIES OF HIS BOOK (Sales Genius 1: 20 top sales professionals share their sales secr