Brands That Book With Davey Jones
Episode 021: Paige Griffith - Building a Business in a Small Market
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:00:49
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Sinopsis
Today's guest is wedding photographer and attorney Paige Griffith of Paige Marie Photography. Paige primarily serves the Missoula, Montana area, which—relative to cities that we're near like Baltimore and Washington DC—is a pretty small market, and that's exactly the reason that I wanted to chat with Paige. We often hear from people in smaller markets that some of the strategies out there just don't work for their smaller, especially more rural areas. Well, I wanted to chat with Paige about how she was able to build a six-figure photography business in a smaller market. She outlines the challenges business owners face in those markets and then gives us steps that business owners can take to market their businesses in those areas. The highlights: 03:02 How a creative outlet in law school led to a full-time business. 10:40 The three challenges of building a business in a small(er) market. 16:15 How Paige intentionally built her portfolio. 20:43 Advertising in a small market, and the importance of choosing