The Design Of Business | The Business Of Design

The WNBA is both the moment and a movement.  Approximately 400,000 fans attended WNBA games during the first month of the 2024 season, the highest first month attendance in 26 years. An average of 1.32 million viewers are tuning into each game. A historic rookie class that includes Angel Reese and Caitlin Clark are bringing new eyeballs to a game that has some of the most dedicated fan bases in professional sports. The league also saw a 200% increase in revenue in 2023 from the year prior and they are currently negotiating a TV deal independently of the NBA for the very first time.  And don’t forget the women of this league are staunch social activists who helped flip a U.S. Senate seat in 2021.In this episode of DB|BD, hosts Ellen McGirt and Jessica Helfand sit down with WNBA commissioner Cathy Engelbert. Engelbert stepped in as the league’s very first commissioner in 2019 after spending 33 years at Deloitte. Engelbert shares how she transformed an almost non-existent marketing department to revive the 30 ye