Sales Pipeline Radio

This week's show, "How Design Thinking Can Help You Sell More" features Ashley Welch, Co-Founder of Somersault Innovation. Ashley starts us out describing her business and tells us what design thinking means as it relates to effective sales teams. Somersault Innovation is a sales enablement firm who has pioneered bringing the tools, techniques, and mindsets from the world of design thinking into the sales environment to help sellers at all levels in the sales organization, and really stay customer centric, stay co-creative with their customers and then accelerate the deal cycle. ----more---- Even though many people haven't heard of it, most people have been a beneficiary of it. Design thinking is an innovation process. I ask Ashley if there are particular organizations better suited for this approach.  Also, are there some were she sees particular red flags or warning signs or signals that this approach would be particularly useful? I think the more complex a sale is the more useful this approach is.  Let's