Sales Pipeline Radio

This week's episode is entitled "Coronavirus, Trade Shows and Value vs Venue". So many cancelled conferences!  The people who wanted to attend are missing out on something. The people who wanted to sponsor are missing out on something. The people who produce the conference are going to miss out on something. So what was that and how do you now use that? The last thing I want anyone to do is think about this as an opportunity. I've been really trying not to use that word this week because no one should be opportunistic when lives are at stake. For the people organizing events, for the people planning on producing the events, the most common response I have seen is, "We are going to do a virtual event. We are going to take all of that learning in-person, we're going to do that online." But what if what attendees really want isn't just the content, they want the community? What if you took those same resources and created small micro versions of your event? What if you use this as a way to catalyze actually c