Sales Pipeline Radio

This week's episode is entitled "What Do Tina Fey, The Ohio State University and B2B Marketing Have in Common?" and our guest is Marilyn Cox, Vice President of Marketing at Clubessential Holdings, LLC Sometimes I think of this term content marketing and it sort of demeans what the form and what the opportunity is. Is there a value in thinking of it as just content? How do you create content that engages, that persuades, that teaches, that makes people better? By doing that well, you're earning ongoing attention, you're earning the right to continue the conversation that might turn into a sales conversation, but is it wrong or is it counterproductive to call it content marketing or should we just create good content?  We talk about this and a lot more! Marilyn is into WWE.  I ask about her interest overall, but also what makes these athletes such good storytellers? I also ask her, given her diverse career, the different places she worked in marketing, what she'd say if she was sitting in front of a group of s