Sales Pipeline Radio

Join Matt and Jeremy Korst. He's a mentor, the Executive VP and CMO at Avalara. Establishing an effective and actionable brand strategy is no easy task. It takes a dedicated team of strategic and creative experts who have a strong sense of customer empathy. It requires outside-in thinking, so it’s often quite valuable to bring in some external expertise to help facilitate the process. Now, while the strategy takes a tremendous effort to get right, the company-wide implementation and execution is even more important. Some of what they'll be covering includes: Creating a new category.  How do you get prospects to be interested in doing something a new way. The importance of brand.  How a brand strategy is much more than branding.  More at:https://www.linkedin.com/pulse/your-experiences-brand-jeremy-korst/ About our guest, Jeremy Korst: Jeremy Korst is Executive Vice President and Chief Marketing Officer of Avalara, a quickly growing Seattle-based SaaS company focused on transactional tax compliance for busine