Sales Pipeline Radio

Matt's guest in this episode is Shannon Dougall, Vice President of Marketing at Uberflip. They just returned from the annual Content to Conversion Conference in Scottsdale, AZ. It combines content and demand generators together. Some of the points they are covering are: Results from research highlighting the most important content features Examples of successful, sales-converting content campaigns Key B2B content trends for 2017 What are you seeing in the field and trends? Seeing overall that B2B marketers believe that content is more important than ever. 84% of B2B marketers are looking to increase their investment in content this year. 55% of marketing budgets are spent in content investment. But they are saying their content is under-performing. Why? Possible answers are: 1. Their content isn't very good. 2. The experience surrounding the content isn't performing. 3. OR they are not able to see the results to properly measure the success. For content to be successful, it definitely needs to be engaging. T