Sales Pipeline Radio

Attribution, analytics and analyzing data is today's topic. What does the report say? Does it accurately display the past and does it accurately help us predict the future? Marketers are in a world of big data. We've gone from nothing to overload. So there is a lot to help marketers in high tech and not in high tech of how to best use the data available to them.  "How do I interpret the data?" Perhaps a better question is, "What answers and knowledge am I seeking to move forward?" You need to organize the metrics to interpret the metrics. The questions of what you seek are critical. Do we have the fundamental metrics that the business needs to understand the health of the business? Within the channels of my function, how do I use metrics to ensure that my efforts are working? Do we have the capabilities to answer the adhoc questions that come up in business? Listen to this show to get a more organized list of what you need to know first before you even pull the data. About our guest, Jeff Day: Jeff is a Marke