Sales Pipeline Radio

Storytelling is a compelling way to build interest, get to know prospects, build trust and create connections. Paul Smith is THE utlimate storytelling coach. He's a best selling author of three books on this topic. Learn this tool to put everyone at ease, give you more enjoyment from prospecting and building relationships and make you more memorable. Some of the questions Matt will be asking Paul Smith: What exactly is a sales story? How is it different from a sales pitch and can you give us an example? Why do you think stories are so effective?  What separates a great sales story from a simply good or average or boring one?  Would you share tips on how to choose the right story to tell, and how to determine the right time to tell it? You suggest in the book that great stories -- even great sales stories -- have a surprise ending. Why is that necessary? And how do you create a surprise ending in a story that isn’t surprising? How long should a sales story be? One of the questions you asked professional buyers