Sales Pipeline Radio
Meagen Eisenberg on Marketing as a profit center...completely change the way you look at marketing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:25:38
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Sinopsis
I have a very special guest Meagen Eisenberg, who is the CMO of MongoDB. She has just done so many things in the B2B marketing world. We’ve been featuring guest experts on the sales side,so finally we’re going to spend a little time in the next couple episodes on the marketing side of the business and talk particularly to marketers that are embracing revenue responsibility, that are taking advantage of the opportunity from a cost center into a profit center. It’s so important in B2B marketing these days to make sure that what you’re doing is driving to business results,and I can’t think of a better person to feature than Meagen from MongoDB. Listen to find out what Meagen sees as the trends that will hone how B2Bmarketers focus and where she thinks B2B marketers are going to increasingly need to "lean in" to continue to be successful. Find out what her marketing stack is and how she built her team. Meagen brings more than 19 years of experience in the high-tech industry to her role at MongoDB. She has be