Cider Chat

The Recipe for #xpromotecider Collaboration isn’t just a buzzword—it’s the recipe for growth. In this episode of Cider Chat, we explore how the #xpromotecider campaign over the course of 2024. What is #xpromotecider? The #xpromotecider campaign started as a way to encourage cider brands and enthusiasts to cross share episodes of Cider Chat so that Cider Chat could in turn share news about their brand. The end goal was to help educate cider fans about the resources and how-tos of cider making Brands and fans were invited to repost Cider Chat episodes and/or download the informative Cider Chat.pdf and then tack it to a bulletin board in a tasting room. Why Cross-Promotion is the Secret Ingredient Cross-promotion isn’t just about visibility—it’s about creating a shared identity for the cider industry. Here’s why it matters: Building Regional Destinations Regions like the Finger Lakes, Michigan, and Normandy have become cider tourism hotspots because of collaborative efforts among cideries. By promoting each