Why I Social

On this week's episode of the Why I Social Podcast, Chris speaks with Alex Hultgren, fractional CMO and author. From Ford's leadership program to his career as a fractional CMO, Hultgren offers a wealth of knowledge that will help inspire others as they look to build their career. His book "The Three Knows" - which came out in January 2025 - distills everything you need to know down to three fundamental questions: do you know your customer, do you know yourself, and do you know your funnel (e.g. your go-to-market execution).  Highlights of the discussion include:  His experience with Ford's leadership program Developing his career growth through soft skills and why they matter How to transition from contributor to manager The benefits of working independently  The Three "Knows" of Marketing  Learn why Alex socials on this week's episode!  Dan's Links:  LinkedIn The Three Knows (Amazon) Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr About our sponsor: The National Institute for So